Meet James

James Read Tan is the only tanning range formulated and headed up by a leading tanning expert. With his unique take on self tan, James was the first person to put skincare and tanning into the spotlight. Every product within the range is dreamt up by James himself, resulting in a concise edit of skincare rich, innovative, multi-purpose tanning products (or as we like to call them, tanning hybrids) to suit all skin tones and types.

Here at James Read we believe that a good self tan should be like a good face lift, completely undetectable. That's why all of our products have been formulated with our patented Tantone Technology to ensure the most natural looking glow in town. The words streaky, orange and hard to apply, simply aren't in our vocabulary. And you don't just have to take our word for it! All of our Tan-Ovations have been tried, red carpet tested, obsessed over and Instagrammed by James' star-studded A list clientele.

Our hero innovation, Sleep Mask Tan was the world's first overnight tanning product to incorporate James’ hybrid concept of skincare and self tan. Taking the beauty world by storm, Sleep Mask has graced the pages of the most prestigious publications across the globe. It also boasts an unrivaled celebrity fan base, including Cara Delevinge, Ellie Goulding and Rosie Huntington-Whitely.

Back in 2012 we set ourselves a mission: to change the world’s perception of at-home tanning, one tan at a time. With over 30 award wins, glowing customers in all corners of the world and five star reviews on QVC, we believe we (and you) may have discovered the recipe to outsTANding tanning success.